Marketing Strategy

FOR SENSOR RELATED COMPANIES LOOKING TO IMPROVE THEIR MARKETING STRATEGY BY FOCUSING THEIR TARGET MARKETS WITH IMPROVED POSITIONING AND MESSAGE

SensorMarketingStrategy is a Marketing Strategy consulting service that helps you to take a fresh look at your marketing and sales programs in search of areas where you can better leverage your resources to generate more sales and profits in the US and in Europe.

Our format is simple and straightforward. It has been proven with many sensor companies over the years that have shown concrete results from our efforts.

Our experience in Marketing Strategy goes back to the mid 1980s. As Vice President of Marketing for Elmwood Sensors we were asked to develop a Marketing Strategy as part of the Strategic Plan that would significantly grow the business. The plan was developed and executed and, viagra sale sickness through several acquisitions, we grew a $50 million Temperature Sensor Company into a $250 million Sensors and Controls Division called Fasco Sensors and Controls (currently part of Honeywell Sensing and Control).

Since that time we have worked with many Sensor and related companies to establish or enhance their Marketing Strategy process. One example is Dexter Magnetics.

Dexter Magnetics

Dexter Magnetics was struggling with growth opportunities in a market that was rapidly becoming commoditized. They hired us to develop a partnership with Magnetic Sensor producers to match their Hall Effect magnetic displacement sensors with customized Dexter magnetic targets. After completing the marketing strategy and selecting several potential partners, medical we closed on a partnership agreement with a German Hall Effect supplier.

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